Despite having the best-in-class products in their field, most people didn't understand the value and benefits of IBM's Tivoli software.
To get prospects to understand the value of Tivoli Software, IQ created a virtual office space riddled with potential problems that only Tivoli could solve. Using illustrations, animation, and humorous narration, IQ proved that with Tivoli’s systems solutions, clients could reach their business goals with ease. This creative site was designed to engage prospects while clearly articulating Tivoli’s products. It transforms technical, static content into easily digestible and useful information for the target market. By getting to the essence of Tivoli tools and their functions with playful yet informative stories, IBM and IQ broke the mold of typical marketing efforts in the IT space.