How do you show people that the value in Georgia-Pacific products really comes over time, and how do you do it in a way that will keep them engaged long enough to get the whole story? IQ’s solution: the Georgia-Pacific Time Machine.
This microsite takes viewers on a journey into the future. We meet a family as they are contemplating the construction of their home, and then follow them ten years into the future. When we get there, they show us around their home and point out how building the house the right way has saved them money and problems in the long run.