After exhausting 0% financing, Audi found itself facing a difficult situation: nothing was moving pre-owned cars. IQ developed an award-winning web-based strategy to get vital test drives.
By creating web ads and emails designed to drive prospects to a specially-created website, IQ generated huge traffic. The result? Over 15,000 people signed up for test drives, blowing the doors off ROI expectations. Not only did the site win numerous awards, including the Communication Arts Interactive Annual, but Audi also turned this temporary website into a permanent fixture.